Social Media Manager

Build the EZ4X4 Community Through Social Media

Marketing · Waterbury, CT · Full-Time, In-Person

Social Media Manager

The Opportunity

EZ4X4 is looking for a creative, strategic, and highly organized Social Media Manager to build our organic social presence and grow a community around the Jeep and Bronco lifestyle.

At EZ4X4, we make the Jeep and Bronco lifestyle more attainable through accessories that help owners personalize, upgrade, and enjoy their vehicles. We need someone who understands how to turn products, customer builds, content, events, and everyday moments into social media that feels authentic, useful, entertaining, and on-brand.

This is not a role for someone who simply posts content. We need a working social-media manager who can build a strategy, plan the calendar, write compelling copy, engage with the community, identify trends, analyze performance, and help turn attention into brand growth.

What You Will Do

  • Develop and manage EZ4X4's organic social-media strategy across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
  • Build and maintain a content calendar that supports product launches, promotions, seasonal moments, customer stories, trade shows, events, and broader marketing goals.
  • Plan, schedule, publish, and optimize social posts, Stories, Reels, short-form video, captions, hashtags, links, and other platform-native content.
  • Write clear, engaging, brand-appropriate copy that speaks to Jeep, Bronco, truck, and off-road enthusiasts.
  • Collaborate with the Director of Marketing & Growth, Content Creator, Graphic Designer, and paid-media team to develop social content that supports campaigns and business goals.
  • Turn product information, customer builds, installation tutorials, vehicle content, events, and team activity into relevant social-media ideas.
  • Monitor comments, direct messages, mentions, tags, and community conversations. Respond professionally when appropriate and route customer-service, order, product, or technical questions to the right internal team.
  • Build relationships with customers, creators, vehicle owners, and members of the off-road community who can help strengthen the EZ4X4 brand presence.
  • Research trends, competitor activity, platform changes, audience interests, and high-performing content to bring new ideas to the team.
  • Track and analyze organic social-media performance, including reach, engagement, audience growth, traffic, content performance, and other relevant KPIs.
  • Prepare clear reports that explain what is working, what is not working, and what should be tested or improved next.
  • Maintain a consistent brand voice, visual standard, and community experience across social platforms.
  • Support trade shows, events, vehicle shoots, and other off-site opportunities with social-media coverage when needed.

What We Are Looking For

  • Demonstrated experience managing social media for a brand, ecommerce business, consumer product, lifestyle brand, or enthusiast community.
  • Strong working knowledge of Instagram, Facebook, TikTok, YouTube, and the differences in content formats, audiences, and best practices across platforms.
  • The ability to develop a practical social-media strategy and turn it into a consistent, organized content calendar.
  • Excellent copywriting, editing, communication, and community-management skills.
  • A strong understanding of short-form video, social-media trends, hooks, storytelling, and platform-native content.
  • Experience using social-media scheduling, analytics, listening, or reporting tools is helpful.
  • Comfort reading performance data and using it to improve content decisions, timing, messaging, and channel strategy.
  • Strong organization and time-management skills. You can manage a content calendar, multiple platforms, timely community responses, and changing priorities without losing attention to detail.
  • The ability to collaborate well, accept feedback, and turn marketing direction into engaging social content.
  • A proactive, curious mindset. You stay current on platform changes, trends, creator activity, and new ways to connect with the audience.
  • Knowledge of Jeep, Bronco, truck accessories, automotive aftermarket, off-road culture, or enthusiast brands is strongly preferred.
  • Experience capturing simple mobile-first social content is helpful, but this role will partner with the Content Creator for professional photo and video production.

What Success Looks Like

Success in this role means EZ4X4 has a consistent, recognizable, and engaging social presence that reflects the brand, serves the community, and supports the company's growth goals.

You will know what content connects with our audience, use that insight to improve the content calendar, and create a stronger relationship between EZ4X4 and the people who love Jeep, Bronco, truck, and off-road products.

You will help the team stay current, spot opportunities early, respond thoughtfully to the community, and make social media a meaningful part of how EZ4X4 tells its story every day.

Show Us Your Work

Please submit your resume and links to social-media accounts, campaigns, content calendars, reporting examples, or other work samples that demonstrate your experience and results.

Examples that show your strategy, content, writing, community engagement, and measurable growth are especially helpful.

Apply

If you are a strategic, creative social-media professional who enjoys building communities, finding great stories, and helping a brand connect with passionate customers, we would love to meet you.

EZ4X4 is an equal opportunity employer. We welcome applicants from all backgrounds and evaluate candidates based on qualifications, experience, and the needs of the role.