Meta Ads Manager

The Opportunity

EZ4X4 is looking for a hands-on, data-driven Meta Ads Manager to build, manage, and optimize Facebook and Instagram advertising campaigns that drive profitable ecommerce growth.

At EZ4X4, we make the Jeep and Bronco lifestyle more attainable through accessories that help owners personalize, upgrade, and enjoy their vehicles. We need someone who understands how to turn compelling creative, strong audience strategy, and disciplined campaign management into customer acquisition and revenue.

This is not a role for someone who simply launches ads and checks results later. We need a working paid-social specialist who can analyze performance, identify opportunities, test creative and audiences, manage budget effectively, and improve results every day.

What You Will Do

• Develop, launch, manage, and optimize Meta advertising campaigns across Facebook, Instagram, and other relevant Meta placements.
• Build paid-social strategies that support ecommerce growth, product launches, promotions, remarketing, new customer acquisition, and broader EZ4X4 marketing goals.
• Manage campaign structure, budgets, bidding, placements, audiences, retargeting, exclusions, and budget pacing.
• Monitor campaign performance daily and make data-driven optimizations to improve revenue, return on ad spend, cost per acquisition, conversion rate, and profitability.
• Build and test audiences, including prospecting, remarketing, customer lists, lookalike audiences, and other appropriate targeting approaches.
• Develop a structured creative-testing process and collaborate with the Director of Marketing & Growth, Content Creator, Graphic Designer, and Social Media Manager to turn performance insights into better ads.
• Test creative concepts, video, images, copy, headlines, calls to action, offers, landing pages, audiences, placements, and campaign structures.
• Help ensure accurate conversion tracking and reporting across Meta Ads Manager, Meta Pixel, Conversions API, Shopify, Google Analytics 4, and other relevant tools.
• Monitor account health, campaign delivery, product-catalog issues, and advertising-policy compliance.
• Analyze customer behavior, product performance, creative performance, and competitor activity to identify new growth opportunities.
• Prepare clear performance reporting and explain what happened, why it happened, and what actions should be taken next.
• Stay current on Meta platform changes, advertising-policy updates, automation, AI tools, and evolving ecommerce paid-social best practices.

What We Are Looking For

• Demonstrated hands-on experience managing Meta Ads for ecommerce, retail, consumer products, or other performance-focused businesses.
• Strong working knowledge of Meta Ads Manager, campaign structure, audience targeting, retargeting, budget management, bidding, and reporting.
• A proven ability to improve paid-social performance through testing, optimization, disciplined budget management, and creative iteration.
• Strong analytical skills and confidence working with metrics such as revenue, ROAS, cost per acquisition, conversion rate, average order value, and profitability.
• Experience with Meta Pixel, Conversions API, Shopify, Google Analytics 4, conversion tracking, attribution, and ecommerce reporting.
• A strong understanding of creative strategy and the ability to recognize why a video, image, offer, message, or audience is or is not performing.
• Experience running structured tests across creative, copy, audiences, placements, offers, landing pages, and campaign approaches.
• The ability to explain performance data clearly and make practical recommendations to non-specialists.
• Excellent organization and attention to detail. You can manage multiple campaigns, product categories, promotions, and deadlines without losing track of the details.
• A proactive, curious, results-focused mindset. You continuously test, learn, measure, and improve.
• Experience with automotive aftermarket, enthusiast brands, Jeep, Bronco, truck accessories, or off-road products is strongly preferred.
• Meta Blueprint certifications are a plus, but demonstrated results matter most.

What Success Looks Like

Success in this role means EZ4X4 has reliable advertising data, well-structured Meta campaigns, a disciplined creative-testing process, and a clear understanding of what is driving profitable growth.

You will know which creative, products, audiences, offers, and campaigns are producing results. You will use that insight to make smarter budget decisions, improve performance, and find the next opportunity to scale.

You will make the entire marketing team sharper by turning paid-social data into useful creative direction, product insights, and clear actions that support revenue growth.

Show Us Your Results

Be prepared to discuss examples of work that demonstrate your impact, including:

• What campaigns did you manage?
• What creative, audience, or campaign changes did you test?
• What did you improve?
• What were the key performance metrics?
• How did you use data to make decisions?
• What results did you create?

Apply

If you are a data-driven Meta Ads professional who enjoys finding opportunities, testing creative, improving campaign performance, and helping ecommerce brands grow profitably, we would love to meet you.