Director of Marketing & Growth
Help Scale EZ4X4 Toward $100 Million in Revenue
Marketing · Waterbury, Connecticut · Full-time, In-person
Director of Marketing & Growth
About EZ4X4
EZ4X4 designs, manufactures, and markets patented products for Jeep, Bronco, pickup trucks, and the automotive aftermarket. We have developed more than 30 exclusive patents and have our own manufacturing operation in China.
We sell through our own e-commerce websites, Amazon, Walmart, dealers, B2B accounts, international markets, and major retail and big-box channels including Home Depot, Lowe's, Costco, and others.
The Opportunity
Our goal is to build EZ4X4 into a $100 million company.
We are looking for a seasoned, modern-thinking, hands-on marketing leader with the vision, creativity, technical knowledge, leadership ability, attention to detail, and relentless determination to help us get there.
This is not a position for someone who simply manages agencies and attends meetings.
We need a working leader who owns the results.
What You Will Lead
You will take ownership of our complete marketing operation, including:
- Websites and e-commerce
- SEO and organic search
- AI-driven search and product discovery
- Facebook / Meta
- TikTok
- YouTube
- Google advertising
- Paid and organic social media
- Amazon and Walmart
- B2B marketing
- Dealer development and marketing
- International marketing
- Email and retention
- Influencers and creators
- Video production
- Photography
- Graphic design
- Advertising creative and copy
- Conversion optimization
- Product launches and promotions
- Trade shows and events
- Brand strategy
- Marketing analytics and KPIs
What We Are Looking For
Social Media Must Be Second Nature
We need someone who understands social media at an expert level. You must understand far more than posting content.
You should know how to build audiences, create compelling content, develop short- and long-form video, create strong hooks, identify trends, work with influencers and creators, generate engagement, run paid campaigns, retarget customers, test creative, analyze performance, and convert attention into sales.
We expect you to know what is happening in today's market and bring new opportunities to us before we have to ask for them.
SEO Expertise Is Required
You must thoroughly understand modern SEO, including technical SEO, on-page SEO, keywords, content strategy, competitive research, product-page optimization, backlinks and authority, site architecture, Google Search Console, analytics, international SEO, and conversion.
You must also understand how AI is changing search and product discovery.
We don't need someone who simply hires an SEO agency. You must understand SEO well enough to develop the strategy, evaluate the work, identify problems, measure results, and hold the people executing it accountable.
Creative Vision: An Eye for Perfection
You must have an exceptional eye for video, photography, graphics, websites, advertising, product presentation, and branding. You should immediately recognize when something can be better.
You must also understand copyright, trademarks, image rights, music licensing, and proper use of creative assets.
Good enough is not our standard.
A True Working Manager
You will lead designers, social-media personnel, video creators, website personnel, agencies, freelancers, and other marketing resources. But you must also be willing to personally get into the work.
We want someone who leads from the front, establishes clear daily and weekly priorities, develops people, maintains high standards, and holds the team accountable.
Numbers Matter
You will monitor marketing results every day, including:
- Revenue
- Traffic
- Conversion
- ROAS
- CAC
- Advertising
- SEO
- Organic traffic
- Social media
- Amazon
- Walmart
- B2B leads
- Dealer growth
- International growth
We don't want someone who simply reports what happened. We want someone who understands why it happened and determines what we do next.
Experience and Modern Thinking
We want seasoned experience combined with an extremely current, forward-thinking mindset.
You must understand today's world of AI, social media, e-commerce, creators, influencers, video, SEO, marketplaces, digital advertising, and changing consumer behavior.
We want someone who is constantly learning, testing, measuring, and improving.
Show Us What You Have Accomplished
Candidates should have a demonstrated history of building brands, growing revenue, and leading successful marketing teams.
Experience with automotive aftermarket, enthusiast brands, technical products, consumer products, or high-growth e-commerce is strongly preferred.
Be prepared to show us:
- What did you grow?
- What did you change?
- What were the numbers?
- What were the results?
Compensation
This position offers a strong base salary plus substantial performance-based growth incentives.
We want your financial success aligned with ours. If you help us grow, you should participate financially in that growth.
Why This Opportunity
- We have the products.
- We have 30+ exclusive patents.
- We have manufacturing.
- We have multiple sales channels.
- We have the ambition.
Now we want an exceptional marketing leader who can help us scale it.
Our objective: $100 million.
Apply
If you are a seasoned, modern-thinking, creative, technically knowledgeable, hands-on marketing leader who is great with people and relentless about results, we want to meet you.
EZ4X4 is an equal opportunity employer. We welcome applicants from all backgrounds and evaluate candidates based on qualifications, experience, and the needs of the role.