Google Ads Manager

The Opportunity

EZ4X4 is looking for a hands-on, analytical Google Ads Manager to build, manage, and optimize paid-search and shopping campaigns that drive profitable growth.

At EZ4X4, we make the Jeep and Bronco lifestyle more attainable through accessories that help owners personalize, upgrade, and enjoy their vehicles. We sell through our ecommerce websites and major marketplaces, and we need someone who understands how to connect the right customer with the right product at the right time.

This is not a role for someone who simply watches campaigns and sends reports. We need a working performance marketer who can analyze the data, identify the opportunity, test the right solution, and improve results.

What You Will Do

• Develop, launch, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, YouTube, Display, and remarketing when appropriate.
• Build paid-search strategies that support ecommerce growth, product launches, seasonal promotions, dealer initiatives, and broader EZ4X4 marketing goals.
• Manage campaign budgets, bidding strategies, audience targeting, keyword strategy, search terms, negative keywords, and budget pacing.
• Monitor campaign performance daily and make data-driven optimizations to improve revenue, return on ad spend, cost per acquisition, conversion rate, and profitability.
• Manage and improve Google Merchant Center product feeds, product data, approvals, and related issues in coordination with the ecommerce and Shopify teams.
• Help ensure accurate conversion tracking and reporting across Google Ads, Google Analytics 4, Google Tag Manager, Shopify, and other relevant tools.
• Test campaign structures, audiences, keywords, product groupings, bidding approaches, ad copy, creative assets, landing pages, and promotional offers.
• Work closely with the Director of Marketing & Growth, Content Creator, Graphic Designer, and other team members to develop high-performing ad creative and product messaging.
• Analyze customer behavior, product performance, search demand, and competitor activity to identify new growth opportunities.
• Prepare clear performance reporting and explain what happened, why it happened, and what actions should be taken next.
• Stay current on Google Ads platform changes, shopping-feed requirements, automation, AI-driven search, and evolving ecommerce advertising best practices.

What We Are Looking For

• Demonstrated hands-on experience managing Google Ads for ecommerce, retail, consumer products, or other performance-focused businesses.
• Strong working knowledge of Google Search, Shopping, Performance Max, remarketing, and Google Merchant Center.
• A proven ability to improve paid-media performance through testing, optimization, and disciplined budget management.
• Strong analytical skills and confidence working with metrics such as revenue, ROAS, cost per acquisition, conversion rate, average order value, and profitability.
• Experience with Google Analytics 4, Google Tag Manager, conversion tracking, attribution, and ecommerce reporting.
• Strong keyword research, search-query analysis, copywriting, and ad-optimization skills.
• An understanding of how product data, landing pages, creative assets, offers, and checkout experience can affect advertising performance.
• The ability to explain performance data clearly and make practical recommendations to non-specialists.
• Excellent organization and attention to detail. You can manage multiple campaigns, product categories, promotions, and deadlines without losing track of the details.
• A proactive, curious, results-focused mindset. You continuously test, learn, measure, and improve.
• Experience with Shopify, automotive aftermarket, enthusiast brands, Jeep, Bronco, truck accessories, or off-road products is strongly preferred.
• Google Ads certifications are a plus, but demonstrated results matter most.

What Success Looks Like

Success in this role means EZ4X4 has accurate advertising data, well-structured campaigns, and a disciplined testing process that turns paid search and shopping traffic into profitable ecommerce growth.

You will understand which products, campaigns, audiences, and messages are creating results. You will use that insight to make smart budget decisions, improve performance, and identify the next opportunity.

You will help the marketing team make better decisions by translating Google Ads data into clear actions that support revenue growth and long-term brand momentum.

Show Us Your Results

Be prepared to discuss examples of work that demonstrate your impact, including:

• What campaigns did you manage?
• What did you improve?
• What were the key performance metrics?
• How did you use data to make decisions?
• What results did you create?

Apply

If you are a data-driven Google Ads professional who enjoys finding opportunities, improving campaign performance, and helping ecommerce brands grow profitably, we would love to meet you.